The story behind Chic Infinity

A lot of people have asked me how I came up with my brand name. After all, it has nothing to do with my own name and it's rather random. In fact, I'm still trying to work out if my brand name should be Chic Infinity or ChicInfinity. For those of you who are interested, I think I'm sticking with Chic Infinity and ChicInfinity is just going to be my username. Anyway, it took a while for me to come up with the name as there were quite a few parameters for me to factor in:

1) Is it available as a gmail account name?
2) if I search my shop name in google, how many search results come back (If you search Chic infinity on google, you'll see that my twitter account is the first result followed by my shop)
3) Does it reflect what I want to sell
4) Is there something in the name that I can leverage should I want to open a second store (I went with the Infinity idea. Hence my second shop is called QuirkyInfinity. It doesn't come up as well with Google search results but I have a link to it on my Chic Infinity shop so that's ok)

After multiple tries, I finally found my Chic Infinity combination which I'm pretty happy with. How did you come up with your shop name?